Unlocking Generosity: Mindset, Myths, and Language That Transform Funding Conversations

Raising money can feel overwhelming, awkward, or purely transactional, but it doesn’t have to. In this two-hour training, you’ll learn how to unlock generosity by shifting your mindset from scarcity to abundance, dismantling common myths about fundraising, and practicing language that transforms pressure-filled asks into authentic invitations. Whether you’re leading a nonprofit, guiding a fundraising team, or raising capital for a business, you’ll leave with practical tools you can use right away and a fresh vision for what becomes possible when generosity flows through your mission, your leadership, and your community.

Bio: Joanna Hogan is the founder of Inspire Generosity and the creator of the DREAMS™ Framework, a simple and transformational pathway that helps leaders move beyond transactional fundraising to inspire authentic generosity. With three decades of nonprofit leadership in higher education, healthcare, and faith-based organizations, she has guided campaigns ranging from $1.8 million to $90 million. Known as the “Generosity Whisperer,” Joanna equips nonprofit leaders, fundraising professionals, and business owners to raise resources with clarity, confidence, and joy.